Brand Copy 

The birth of a star.

Unna Baby offers organic infant formula for newborns and toddler nutrition, all made in Skåne, Sweden. This female-founded company, based in Stockholm, launched in 2022. From the very beginning, I’ve had the pleasure of working alongside Vendela and Linnea, the enterprising founders, as part of the talented team at Grand Public.

 

Our mission was to create a comprehensive brand platform, visual identity, and packaging design. The creative concept embraces a modern, Nordic aesthetic that highlights the organic ingredients and local production—distinct advantages that were previously unavailable in this market.

 

On the content side, we focused on fostering sensitivity and understanding around parents' diverse experiences with breastfeeding – Plan A for many – and infant formula, a fantastic Plan B. I developed the brand platform and contributed ideas and copy for Unna’s marketing channels.