Brand Copy 

Atoms at work.

Prebona, a Swedish frontrunner in nanotechnology, is dedicated to sustainability and protecting the environment. Their eco-friendly formulations cut down on carbon emissions and deliver outstanding results. Prebona’s versatile solutions are designed for both consumers and professionals, from odor elimination and surface protection to water-based disinfection. Their products span a variety of industries – construction, automotive, household, textiles, healthcare, and agriculture – helping their partners stay ahead in an ever-evolving market.

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Recently, as part of a freelancing trio, I had the privilege of shaping Prebona’s tone of voice and refining their brand story. I also developed copy for their website and printed materials. It’s been about making their groundbreaking technology relatable and inspiring for a wide audience.

To craft these stories, I dove deep into the intricacies of nanotechnology – a topic that’s not always easy to break down. But understanding the science is key to creating clear, compelling communication that connects with both specialists and everyday users. I really enjoyed the process. ​
 

See my work here.