Blykalla – Communication Concept / Brand Film Copy

Let’s talk about one of the most critical challenges of our time: energy.
Blykalla, a Swedish pioneer in advanced small modular reactors (SMRs), is leading the way with a groundbreaking lead-cooled SMR concept. By harnessing proven technology and proprietary materials, Blykalla provides the reliable baseload energy needed to drive the transition to a fossil-free future.
In collaboration with the talented team at Folkstudion, I had the privilege of contributing to Blykalla's first-ever brand film. Our goal was clear: to elevate the brand and solidify its market position. To do this, we tapped into the emotional core of Blykalla’s purpose, experimenting with copy, sound, and a visual landscape that flows from cutting-edge technology to the serene beauty of Northern nature. The copy concept centers around the power of a small footprint—reflecting the incredible impact of Blykalla’s reactors.
Enjoy!