Brand Strategy / Brand Copy

A yellow approach to digital innovation.

 

Iver is a leading provider of cloud-based IT services. With technical expertise and a deep understanding of their client’s business, Iver helps drive digital transformation. The collaboration with Grand Public and myself began with Iver having grown through several acquisitions, which meant their employees did not share clear values or goals. Secondly, Iver wanted to shift the business away from operations and expand the cloud consultancy offering.

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Through extensive interviews and close collaboration with the client, we redefined all parts of the brand platform strategically and visually to bring the company together and communicate a consistent, strong brand externally.

I wrote the new brand platform, an employee guide called "The Little Yellow Book", copy for company presentations, the web, press releases, films, and much more.